ETHOS DIA LLC is one of the first companies to implement Google Analytics 4, the new version of the popular analytics software. ETHOS DIA was able to modify the output for a popular Google Tag Manager plugin for WordPress (a popular content management system) to create events formatted for the new Google Analytics 4.
In addition to implementation of Google Analytics 4, ETHOS DIA was able to re-create Google Analytics 3, also known as Universal Analytics, Key Performance Indicator (KPI) custom reports for Google Analytics 4.
ETHOS DIA staff are Google Analytics certified and have over a decade of implementing and customizing Google Analytics for clients. Early implementation of the new Google Analytics platform will give clients a competitive advantage since more data will be collected in the new platform and existing data from version 3 cannot be imported into version 4.
ETHOS DIA is a Houston-based media consulting company that services clients in the Denver, Los Angeles, and New York metro areas.