No Nonsense Conversion Optimization Tips

Video Tips for Conversion Optimization, Video strategy, & retargeting. SEO tips for blog content conversion. Convert like a champ!

There is a word that comes to mind when we think of conversion optimization.. pithy… the core. We have summarized some of the best tips our team has acquired over the years.

  • How compelling are your meta descriptions?
  • Optimize your organic snippets like a paid ad.
  • Rich snippets boost CTR 20-30%
  • Use ratings and reviews | breadcrumbs rich snippets
  • Explainer videos (show how something works) boost conversion 20%
  • Caption images
  • Gather testimonials and proof
  • Google rich snippets can pull out of context information, perhaps to your benefit
  • One page, one purpose for user queries
  • Optimize font sizes for age – point size half your target’s age
  • Plan a clear path for goal completion
  • Prove you are the best solution for a problem

Video Tips for Conversion Optimization

  • 4x engagement for video over text for brands
  • 33% of marketers feel their videos are hindered because they lack strategy
  • How to videos increased 37% since 2012
  • Industry commentary video blogs
  • The shorter the video the less production value needed

Video strategy

  • Corporate overview
  • Executive interview series
  • Corporate culture video
  • Product launch video
  • Comedy gets 530% more views per video than videos that are only about the products
  • Keep videos short
  • CTAs after video finishes
  • Landing pages with video had 257% increase in conversions

Remarketing for Conversion Optimization

  • Consumers have higher expectations for relevancy
  • 7 vs 4 convert out of 100 with re marketing
  • You should tag all parts of your website
  • Focus lists with remarketing. Target homepage viewers, shop abandoners, past converters, etc.
  • Pair remarketing with conversion optimizer
  • Use all display ad sizes and formats
  • Use dynamic remarketing – 2x conversion rate – use an ad related to the offer they saw
  • Move from conversion optimizer to return on ad spend eventually ROAS
  • Let algorithm optimize by itself – don’t use frequency caps
  • Expand to similar audiences – lookalike – increases conversions 40%

A/b test everything

And there you have it!

If you want to expand your business potential through Web development, digital marketing / PPC, or strategy, explore ETHOS DIA services.

Ken Morico
Consultant, Investor / Trader, and Entrepreneur
I’ve advised Fortune 500 companies, celebrities, startups, and high net-worth individuals while empowering millions online with insights on my blog and social media.

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