Articles — In-depth Digital Marketing
All Articles - Follow along as I explore new trends and tactics to grow a business in the new economy.
AI Engine Optimization (AEO) revolutionizes organic marketing - get actionable strategies to optimize for AI platforms like Copilot, ChatGPT, + Perplexity.
Learn why the personal LinkedIn Profile is key and why NOW is the time to be get ACTIVE on LinkedIn.
GEO [Generative Engine Optimization] -- it’s not SEO. It’s a different beast and you need to learn how to harness it. CoPilot, ChatGPT, Perplexity. Get ready.
Don't lose your flock!
Score lower turnover, reduced costs, + bonus service.
Watch a video on using LinkedIn Newsletters for professional engagement and get some takeways to demonstrate your authority.
Are you reliant on external platforms - LinkedIn, Facebook, Instagram, and Twitter that limit your reach at any time? Or do you have your own 'Home Base'?
Learn the methods and psychology to score that +1 connection to ramp up your career or business development goals. Take your LinkedIn game to the next level!
No longer do you have to post a link and see it wiz by your followers. Add it to a thread and let it live... FOREVER.
Separate your personal and business Facebook accounts to grow your brand. Learn the best strategies and tools in this comprehensive guide.
Your social accounts are getting no traction. You need discipline, NOT tools for social media management. Why?
Our world is busier and noisier. TV streaming and social media seduce us and suck our time. How can we control our time and get our personal brand noticed?
Google has always leaned heavily towards beefier content, but it would recognize lighter content. No longer. Here's the fix.
Do we resort to clickbait, the style of headline writing that shocks users or deceives to score traffic? NO! See the evidence why not and prosper.
Learn ways to expand your reach with evergreen videos and YouTube strategies to leverage your existing assets for free.
What comes up when people type in your name or company? Good results? Bad results? Truth? Lies? What if you could control it with SEO? Learn the tricks.
Video Tips for Conversion Optimization, Video strategy, & retargeting. SEO tips for blog content conversion. Convert like a champ!
Keep your audience engaged with storytelling that's adapted to the new rules. Learn how to write content that people will actually read.
Web site users expect video when they are searching. You need to stay competitive but don't have time to create video. Solution? 'Steal' it.
Freemium means offering a basic digital product / service for free while offering a premium product/service for some monetary amount.
This podcasting guide covers: voice, technique, software, equipment, & platforms.
Downhearted that your friends don’t like your Facebook page? Take action!